Cool Earth's end of year fundraising campaign, during the month of December £400,000 was fundraised by the charity via a campaign where all donations were doubled.
The campaign encouraged people to donate and emphasized the need to act quickly to tackle the climate crisis.
Emails
A series of designed emails were sent out to Cool Earth supporters and donors to inspire donations and communicate the 'Time for Action' campaign.
Social Graphics
Graphics, gifs and videos were used as part of the social media and ads strategy to communicate the campaign messages.
Landing Page
A landing page was designed and set up specifically for the campaign to promote action.
I was the Lead Designer on this project delivering the emails, social graphics, ads and landing page for Cool Earth's end of year fundraising campaign.
Creative team on this project: Emily Cooke, Lewis Gillingham, Human After All.
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