The Rainforest Resilience Fund was a Cool Earth fundraising campaign set up to help deliver cash, food, medical help and supplies to rainforest communities during the COVID pandemic.
I led the branding and visual identity for the campaign and delivered the majority of the design assets for the project.
Social Graphics
Graphics were used as part of the campaign visuals and social media strategy to communicate and promote the campaign.
Emails
A series of emails were used to communicate the campaign and updates.
Landing Page
The landing page was used as a tool to provide the key information, updates, to inspire action and promote donations to the campaign.
Icons
A series of icons were designed to help communicate the core campaign messages and also the key achievements of the fundraising appeal.
Gifs
GIFs were designed and used throughout the campaign to help communicate the core messages and imagery of the fundraising appeal.
I was the Lead Designer on this project coming up with the chosen concept and visual idea for the campaign, then delivering the assets, emails, social graphics, ads, reports and landing page for the campaign.
Creative team on this project: Emily Cooke and Lewis Gillingham
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