'Make it Count' was Cool Earth's end of year fundraising campaign, During the month of December £400,000 was fundraised by the charity via a campaign where all donations were doubled.
The concept for this project was about making your money count. This was visualised via an animated maths equation.
Social Graphics
These graphics were used as part of the social media strategy to communicate the campaign messages and to inspire donations.
Emails
A series of designed emails were sent out to include case studies and communicate about Cool Earth and the campaign.
I was the Lead Designer on this project coming up with the chosen concept and visual idea for the campaign, then delivering the assets, emails, social graphics, ads and landing page for the campaign.
Creative team on this project: Emily Cooke and Lewis Gillingham.
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